Carol Snider & Laura Snider Cooperman, Coldwell Banker Residential Brokerage | Metrowest Real Estate


If you want to maximize your home sale profits, it generally is a good idea to conduct a property appraisal before you list your residence. That way, you can receive a property valuation from an expert home appraiser. And with this property valuation in hand, you can set a competitive initial asking price for your residence.

A home appraisal may prove to be a stressful experience, particularly for a seller who is unsure about the value of his or her house. Lucky for you, we're here to provide insights into the home appraisal process and ensure that you can prepare for this evaluation.

Now, let's take a look at three tips to help you approach a house appraisal with confidence.

1. Understand How a Home Appraisal Works

Although you've allocated significant time and resources to upgrade your house, it is important to remember that the condition of your residence is one of several factors that a home appraiser considers. In fact, an appraiser will evaluate the current state of the housing market, the prices of comparable houses in your area and other factors to provide an accurate property valuation.

Oftentimes, it helps to work with a real estate agent if you plan to sell your home. Because if you have a real estate agent at your side, you can receive immediate responses to any of your home appraisal concerns and questions.

2. Establish Realistic Expectations for Your Home

Let's face it – what you initially paid for your house is unlikely to match your residence's current value. If you set realistic expectations for your residence prior to an appraisal, you may be better equipped than ever before to accept the evaluation results.

It may be beneficial to look at the prices of houses in your area prior to an appraisal. This information can help you understand whether the housing market currently favors buyers or sellers – a factor that may influence the valuation of your house from an appraisal.

3. Explore Ways to Boost Your Home's Value

There are always options to bolster a house's exterior and interior. Therefore, following an appraisal, you should plan to complete home repairs that could help enhance your house's value.

As you search for ways to upgrade your residence, you may want to reach out to a real estate agent too. This housing market professional can offer recommendations and tips to help you improve your residence, even if you're working on a tight budget.

Of course, a real estate agent provides extensive assistance throughout the home selling journey. He or she will promote your residence to prospective buyers and host home showings and open house events. And if you receive an offer to purchase your house, a real estate agent will help you determine the best course of action.

Ready to conduct a home appraisal? Take advantage of the aforementioned tips, and you can boost the likelihood of a successful house appraisal that leads to a fast, profitable home selling experience.


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Virtual reality (VR) may not be in every household in the country, but it's becoming more mainstream by the day. And contrary to popular belief, it's not just video game experts who want to get their hands on the latest technology. See how VR can inspire better offers from motivated buyers, leading to a bidding war that ends in your favor

The Case for VR Over Video 

From drone shots to interior tours, there's no doubt that video has proved effective at showcasing the size of the home. However, VR has the edge because it helps people feel as though they're already living in the home. Instead of having to watch other people at Open Houses parade around, the buyers feel as though the home is already theirs. 

VR can also streamline the sale process because buyers can get answers to their questions upfront. Videos have limitations when it comes to showing the scope and details of certain parts of the home, but VR gives buyers the true experience of being there. 

Convenient & Memorable 

Homebuyers are inundated with properties when they're on the hunt. Eventually, one house can start to blend in with the next. Instead of scrolling through countless photos online or attending their fifth Open House of the day, VR gives buyers time to inspect the home without having to leave the comfort of the agent's office.   

Considering this technology is still not widely being used, buyers are virtually guaranteed to remember your home from the rest of the pack. Plus, if your home is attracting interest from outside the state (or even country), VR is the next best thing if they can't attend in-person. If out-of-state buyers are inspired to make the trip, it's almost certainly to make an offer.  

More Than a Tour 

VR technology for luxury homes can do much more than just give the home buyer a tour. Some programs allow the buyer to decorate rooms, allowing them to see how they're preferred color scheme and furniture placement would look.

VR can also show the details of the neighborhood, such as the ratings of the school systems, nearby shopping, etc. Finally, VR can help people calculate their future mortgage and property taxes, so they understand the financial side before making an offer. 

This technology is still largely being used for luxury homes only, though it should be noted that the technology is becoming more widely available (and affordable) with every passing year. It's an effective and fun way to get people interested in your property. 


Selling a house should be an enjoyable experience – not a stressful one. Yet problems may arise that cause a home seller's stress levels to rise. Fortunately, we're here to help you identify and alleviate home selling issues before they get out of hand.

Now, let's take a look at three tips to help you enjoy a worry-free house selling experience.

1. Learn About the Real Estate Market

Take a look at the prices of houses in your city or town. By doing so, you can see how your residence stacks up against comparable houses and determine how you should price your home.

Furthermore, evaluate the prices of recently sold houses in your area. This housing market data enables you to see how long it takes houses to sell and whether property sellers are receiving offers to purchase at or above their residences' initial asking prices. Then, you can find out whether you are preparing to enter a buyer's or seller's market and plan accordingly.

2. Identify Your House's Strengths and Weaknesses

Conduct a home inspection – you'll be glad you did. An inspection takes only a few hours to complete and enables a property expert to review your residence both inside and out. After the inspection is finished, you'll receive a report that highlights any underlying problems with your residence. You then can use this report to prioritize home repairs and transform property weaknesses into strengths.

It may be beneficial to remove clutter from inside your house and enhance your residence's curb appeal too. That way, you can make it easy for homebuyers to fall in love with your house whenever they view it.

3. Collaborate with a Real Estate Agent

A real estate agent is a home selling professional who is happy to help you navigate the property selling journey. In fact, he or she will make it easy to minimize stress from the moment you list your house to the day you complete your home closing.

Usually, a real estate agent will learn about you and your home selling goals and craft a custom property selling strategy. A real estate agent next will set up home showings and open house events to promote your residence to prospective buyers. And if a buyer submits an offer to purchase your home, a real estate agent will help you decide whether to accept, reject or counter this proposal.

Let's not forget about a real estate agent's industry expertise, either. A real estate agent understands the ins and outs of the house selling journey. And if you ever have concerns or questions about selling your home, a real estate agent is ready to respond to them.

The home selling journey may seem daunting at first. But ultimately, there is no need to stress as you prepare to list your house. Take advantage of the aforementioned tips, and you can boost the likelihood of a worry-free home selling experience.


For those who want to enjoy a successful home selling experience, identifying your target buyer is key. Because if you understand why buyers may choose your residence over other available houses, you can promote your home to the right groups of buyers. And as a result, you may be better equipped than ever before to streamline the house selling journey.

Now, let's take a look at three tips to help you identify your target buyer so you can promote your house effectively and speed up the home selling process.

1. Consider the Buyer's Perspective

Think about why a buyer should choose your residence. Then, you can find ways to promote your house's features to the right groups of buyers.

Ultimately, a home listing can make a world of difference, particularly for those who want to engage and inform prospective buyers about a residence. If you analyze the buyer's perspective, you can craft your house listing accordingly.

For example, if your residence is located just minutes from top beaches, you may want to include this information in your home listing. On the other hand, if your home offers multiple bedrooms, you may want to include high-resolution photographs of these bedrooms in your listing to show off the size and beauty of your house.

2. Conduct an Inspection

A home inspection generally is completed after a seller accepts a buyer's offer to purchase his or her house. But when it comes to identifying your target buyer, you may want to conduct an inspection prior to listing your residence.

During a home inspection, a property expert will examine your residence and offer insights into any underlying issues. You then can prioritize home upgrades, and as such, make your home more appealing to potential buyers.

With a home inspection, you may be able to gain insights into your residence that could be difficult to obtain elsewhere. Thus, if you perform an inspection, you can find ways to improve your residence so you can make your house an attractive option to dozens of prospective buyers.

3. Consult with a Real Estate Agent

If you are unsure about how to target buyers, you may want to collaborate with a real estate agent. In fact, if you have a real estate agent at your side, you can receive expert home selling advice any time you need it.

A real estate agent understands the challenges commonly associated with selling a house and can help you address such issues. First, he or she will develop a personalized home selling strategy and help you showcase your residence to the right groups of buyers. He or she next will host home showings and open house events. And if you receive an offer to purchase your home, a real estate agent can recommend whether to accept, reject or counter this proposal.

Devote time and resources to learn about your target buyer – you will be glad you did. If you use the aforementioned tips, you can identify your target buyer and map out a successful house selling journey.


No one should be forced to deal with a long, complicated home selling journey. Fortunately, there are many things a seller can do to navigate the property selling journey like a pro.

Now, let's take a look at three tips to help you enjoy a quick, profitable home selling experience.

1. Analyze the Housing Market

You may have entered the housing market in the hopes of enjoying a seamless property selling experience. Yet the real estate market offers no guarantees. But if you analyze the housing sector closely, you can gain the insights you need to price your home appropriately based on the present market's conditions.

Take a look at the prices of available homes in your city or town that are similar to your own. This housing market data can help you see how your residence stacks up against the competition. It also may help you determine how to price your residence so you can ensure it garners lots of attention from potential buyers.

Furthermore, don't forget to assess the prices of recently sold houses in your area, as well as how long these residences were available before they sold. If homes are selling quickly, a seller's market may be in place. Or, if homes linger on the real estate market for many weeks or months, the current housing sector may favor sellers.

2. Perform Home Upgrades

For those who want to speed up the home selling process, improving your house's curb appeal is ideal. Because if your home boasts amazing curb appeal, you can make it easy for buyers to fall in love with your house.

To bolster your residence's curb appeal, you should mow the lawn, repair any damaged siding and perform other home exterior improvements. That way, your house is sure to impress buyers as soon as they see it for the first time.

In addition, allocate time and resources to transform your home's interior from drab to fab. If each room of your home dazzles, buyers will have no trouble envisioning what life may be like if they purchase your house.

3. Hire a Real Estate Agent

Generally, it helps to hire a real estate agent if you are selling your home. And if you have a real estate agent at your side, you can quickly and effortlessly promote your residence to the right groups of buyers.

A real estate agent will offer recommendations to help you upgrade your residence's interior and exterior, set up home showings and open house events and much more. Plus, if you are ever unsure about how to proceed along the property selling journey, he or she is happy to offer home selling advice.

For those who prepare for the home selling journey, it may not take long to sell a house. If you take advantage of the aforementioned tips, you can plan ahead for each stage of the property selling journey. As such, you will be able to navigate this journey like a pro.




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